How To Create A Facebook Ad

A quick guide on how to create and run Facebook ads like a pro.


Creating a Facebook image or video ad in Adline is actually pretty easy. Here's how you do it.

  • Go to your campaigns
  • Click "create campaign"
  • Select ad category if you are creating an ad related to credit, employment or housing. If not, press "no".
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  • Click "create ad"
  • Select "Facebook & Instagram Ads"
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  • Upload a compelling video or an image creative. All images will be stored in your library for future campaigns. 
  • Write a compelling headline that is clear and concise to understand.
  • Write a description that people understand and your target market finds interesting.
    • We often follow the PAS model: Problem, Agitate, Solve. It's an easy and effective copywriting formula.
  • Add a link to a relevant landing page. Very often it’s not the home page.
  • Add a link description. Your link description should be actionable.
    • What do you want your audience to do?
  • Select a call to action. This can be "Apply now" or "Contact us".
  • Click "Save"
  • Create a minimum of 2-3 Facebook Ads. This way, we can A/B-test which ad works the best. Remember, Adline optimizes your ad budget 6x times a day to the best-performing ads.

Now, you try :)