In Adline, you can select maximize conversions as a campaign objective and ensure a seamless sync across Facebook and Google. That means you can select one or many conversion goals once, in the same campaign, and Adline will then optimize for conversions across channels many times a day in order to maximize conversions.
Step-by-step guide:
- Step 1) Create a new campaign.
- Step 2) Select "Maximize conversions".
- Step 3) Click "Select goal". If your tracking script has been installed and you've collected data for a few days already, you should be able to find most of your pages in this setup.
- Step 4A) Create a thank-you or a confirmation page (where customers land after a conversion has happened).
- Ideally, use Simple Match.
- Step 4B) Select the confirmation page from the sidebar prompt.
- Step 5) Click Save.
- Done!
That's it – and you can also select new pages later on to add to the conversion goals for the campaign.
P.S.: When running remarketing campaigns, you will often experience better results when choosing the "maximize clicks" goal instead. This is because a remarketing audience often has a lot smaller size. This also applies to very local campaigns. If you have the budget for it, we recommend testing both objectives.