Can't see your ad in Google search even after searching several times?
Your ad won't appear every time you search for it. Whether your ad appears depends on a number of factors (budget, bidding, competitors that compete for the same keywords, etc.). So how can you be certain that your ads actually are visible?- You're not inside selected locations: Ads are only visible for customers located in the areas where you want to show your ads. If you're not present in your selected location, you won't be able to find your ad by searching for it.
Solution: Travel to your targeted locations, visit a café and check – otherwise, be patient and trust the system.
- The daily budget may be reached: With Adline, you set an average daily budget or a lifetime budget for your ad campaign, which we multiply by 7 to come up with your maximum weekly budget. Google multiplies this budget by more. The reason we do this is that your actual daily spend may vary every day. Some days we’ll allocate less budget, and other days more. If the budget for your ad has already been met for either the day or the entire month, your ad won't run.
Solution: Increase your budget, or wait until tomorrow. - Too low or high bidding: Competitors have a bigger budget than you and are bidding higher per click than you are.
Solution: Increase your budget and relaunch your campaign. Come back after a few days and check your results. -
Low Search Volume: When there is low search volume, your ads may get little to no visibility. You can check if your keywords have low search volume by going to a Keyword Planning Tool like (ubersuggest.io, Google Keyword Planner or any other tool).
Solution: Add more broad keywords, or be patient. -
Your landing page isn't relevant: Google doesn't solely look at your budget, but they will evaluate both your landing page's relevancy and user experience. When prospects clicks your ad, they should land on a relevant, user-friendly landing page.
Solution: Make your website faster, mobile responsive, add relevant search terms to the landing page. -
Your click-through-rate (CTR) is too low: The last explainable reason may be that your ad fails to effectively turn impressions into clicks. Hence, the root cause may be that your message does not appeal to your audience, or the offer is not good enough.
Solution: Try another angle, message, improve your offer. -
Patience: If all else fails, sometimes it is best to wait. Google search ads and keyword approvals can take up to 48 hours. When you submit your ad text and keywords, you will be in the Google review and approvals queue. If your ads aren't active or generating any stats after 48 hours, please contact support.
Low Search Volume: When there is low search volume, your ads may get little to no visibility. You can check if your keywords have low search volume by going to a Keyword Planning Tool like (ubersuggest.io, Google Keyword Planner or any other tool).
Solution: Add more broad keywords, or be patient.
Author: Carl-Wilhelm Vedvik
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