Difference Between Visits and Unique Visitors
Unique visitors refer to the number of individuals that visit a website or set of web pages in a given period. E.g., One person visiting multiple times throughout the day is counted as one unique visitor.
Difference Between Visits and Unique Visitors
The difference between visits and unique visitors is quite simple.
"Visit" refers to every person that visited your website in the reporting period. If one person visits the website five times, it’ll count as five visits.
On the other hand, a unique visitor refers to a distinct individual that has visited your website in the reporting period.
Unique visitors are only counted once no matter how many times they return to the website. In general, you will always have more visits than unique visitors.
Why Is It Important to Measure Unique Visitors
It is important to know your unique visitors for a couple of reasons. These reasons vary based on several factors, such as your marketing goals or your type of business.
First of all, unique visitors tell you the actual size of your audience.
For example, one person can visit a website 3x per day. In this case, if there’s an ad on the website, it means the same person will see it three times.
Limitation for calculating Unique Visitors
If a visitor uses multiple browsers or devices, each browser or device will count as a unique visitor. For example, a visitor who uses both a Firefox and a Chrome browser will be counted as two unique visitors. The same goes for devices. If a visitor uses both mobile and desktop, he will be counted as two unique visitors.